About the Bootcamp

Bridging the Marketing Gap in the Outdoor Industry

The Bootcamp was founded by 52Eighty Creative, a branding and creative storytelling agency with a speciality in the outdoor industry. As we worked with more clients in this area, we noticed a common challenge—many professionals were being tasked with marketing responsibilities without formal training in branding, digital strategy, or communications. Whether running a trail organization, managing an outfitter business, or promoting an outdoor brand, these individuals were expected to market effectively with little to no guidance.

That’s why we created the Outdoor Marketing Bootcamp—a practical, industry-focused program designed to bridge that knowledge gap. Featuring insights from marketing experts both inside and outside the outdoor industry, this bootcamp delivers the strategies, tools, and real-world applications needed to help outdoor businesses grow, connect with their audience, and thrive in a competitive landscape.